It is also traditionally referred to as an email blast, figuratively referring to an explosion of emails, if an individual sends an email to family, friends, and acquaintances, the email cannot be considered as spam.

With a good email marketing program an email can also be called an opt-in email , opt-in emails are bulk emails sent to recipients who have specifically subscribed to the sender.

Depending on how, why and to whom it is sent, bulk email can be a useful communication tool or an annoyance that opens its sender up to a range of sanctions. The difference between a desired bulk email and spam is relatively clear.

Solicited Bulk Emails

Companies send out bulk email legally every day.

Unsolicited Bulk Emails

For many, the term “bulk email” means spam. However, spam email is a special type of bulk email in that the messages aren’t solicited.